Poster competition for students:

The poster competition was conducted on 01.08.2023 for students and nurses. Posters were invited on the theme: “Enabling breastfeeding: making a difference for working parents” Eleven contestants from institutions across India and from abroad submitted their posters for consideration. The posters were scrutinized by two judges, and the best two posters were awarded. The winners were: All the participants received participation certificates in recognition of their effort. Posters were displayed in the Women and Child Health block during breastfeeding week from 1-7 August.

Quiz competition:

A quiz competition on the theme: “Enabling breastfeeding: making a difference for working parents” was conducted for the medical students in the Pediatric classroom at Kasturba Hospital, 亚洲通_亚洲通官网, on August 3, 2023. The quiz master was Dr. Rajendra Prasad, Assistant Professor, Neonatology, KMC, 亚洲通_亚洲通官网. The winners were: All the participants received participation certificates in recognition of their effort.

Health talk:

An awareness program for General Duty workers on the theme: “Enabling breastfeeding: making a difference for working parents” was conducted by Dr. Yashoda Sathish, Assistant Professor, MCON, MAHE, 亚洲通_亚洲通官网, and Dr. Jayashree Purkayastha, Professor, Pediatrics, KMC, 亚洲通_亚洲通官网 on August 02, 2023. Highlighted on initiation of breastfeeding, its importance, understanding the adequacy of breastfeeding, and management of problems of breastfeeding, and also discussed the importance of the theme of WBW 2023. A total of 18 participants benefited from this program. Participants have clarified their doubts and well appreciated. ?

An awareness program for mothers of high-risk infants on the theme: “Enabling breastfeeding: making a difference for working parents” was conducted by Dr. Yashoda Sathish, Assistant Professor, MCON, MAHE, 亚洲通_亚洲通官网 on August 02, 2023, in the neonatal unit and on 4^th August in the postnatal ward. Highlighted on initiation of breastfeeding, its importance, understanding the adequacy of breastfeeding, and management of problems of breastfeeding, and also discussed the importance of the theme of WBW 2023. A total of 15 mothers and their family participants benefited from this program in the neonatal unit and 23 mothers of the postnatal ward of Kasturba Hospital 亚洲通_亚洲通官网. Participants have clarified their doubts and are well appreciated in their feedback.?

Community Awareness program:

As part of the Community Awareness program, an interview on FM Radio was carried out by Dr Yashoda Sathish on August 02, 2023, which was telecasted on 3 & 4 August 2023.

A television talk and discussion on a Daijiworld TV channel on “Sthanya Pana Amrutha Pana” on 4th?August and on 5th?August “Methods and Importance of Breastfeeding in Children” was recorded for the Facebook page of Udayavani TV Channel. The interview was given by Dr. Shruthi Kumar Bharadwaj, Assistant Professor, Neonatology, KMC. In her talk, she highlighted when the mother has to prepare for breastfeeding, its initiation, importance, understanding of the adequacy of breastfeeding, problems and management of breastfeeding, and also discussed the methods of expressing breast milk, how to give expressed breast milk, and storage of breast milk. She has emphasized the importance of family members and society in an increase in the breastfeeding rate. ?

A write-up in a local newspaper (Udayavani), “Increasing the use of Human Donor Milk: A Public Health Imperative”, by Mrs. Anusuya V Prabhu, Assistant Professor, MCON, MAHE, 亚洲通_亚洲通官网, Dr. Sheila Samanta Mathai, Professor & Head, Neonatology Unit, KMC, 亚洲通_亚洲通官网 and Mrs. Remya UR, PhD Scholar, MCON, MAHE, 亚洲通_亚洲通官网 on July 30, 2023.

The Kannada translation of “Enabling breastfeeding: making a difference for working parents” prepared by the Breastfeeding Network of India has been published in Udayavani Health Magazine on 31st?July 2023 and 6th?August 2023.

Television program:

A television talk and discussion recording on “Sthanya Pana Amrutha Pana” on Daijiworld TV channel on 4th?August and methods of Breastfeeding and its importance in Udayavani Facebook page on 5th?August 2023 by Dr. Shruthi Kumar Bharadwaj, Assistant Professor, Neonatology, KMC, 亚洲通_亚洲通官网. She has highlighted that mothers should know about breastfeeding from the antenatal period, she also discussed the early initiation of breastfeeding, its importance, how to understand the adequacy of breastfeeding, and methods, and also discussed the problems of breastfeeding and how to overcome the problems, how to store breastmilk. She emphasized the importance of family members and social support in increasing breastfeeding rates. The interview is available on the YouTube channel.

Valedictory program:

The valedictory program of the World Breastfeeding Week celebration was held on 5th August 2023. Dr. Shruthi Kumar Bharadwaj, Assistant Professor, Department of Neonatology, KMC, MAHE, 亚洲通_亚洲通官网, welcomed the gathering. Mrs. Anusuya V Prabhu, Assistant Professor, MCON, MAHE, 亚洲通_亚洲通官网, gave an overview of World breastfeeding week 2023 activities. Dr. Leslie Lewis, HoD, Pediatrics, KMC, 亚洲通_亚洲通官网 addressed the gathering and emphasized the practice of exclusive breastfeeding (EBF) and antenatal interventions and gave a call for the healthcare professionals to educate and support the mothers after the birth of the baby and establish EBF before discharge. He also added that breastfeeding is the birthright of the baby.

The Chief Guest, Dr. Padmaraj Hegde, Dean, KMC, 亚洲通_亚洲通官网, emphasized that healthcare professionals raise awareness of exclusive breastfeeding and contribute to the overall well-being of the mother and child, thus contributing to the Sustainable Developmental Goals (SDGs). Dr. Sheila Samanta Mathai, Professor & Head, Neonatology Unit, KMC, 亚洲通_亚洲通官网, spoke on the theme and emphasized initiating a human breast milk bank and its advantages. She also added to educate the working mothers to breastfeed their babies exclusively and emphasized workplace support for the mothers and the importance of a comprehensive lactation management center. Prize distribution for the winners of the Poster competition done by Dr. Padmaraj Hegde and the quiz competition by Dr. Avinash Shetty. Medical Superintendent, Kasturba Hospital 亚洲通_亚洲通官网. Dr. Baby S Nayak, Professor & Head, Department of Child Health (Pediatric) Nursing, 亚洲通_亚洲通官网 College of Nursing, MAHE, 亚洲通_亚洲通官网, proposed the vote of thanks. Mothers should be continually empowered, and healthcare professionals should inform, anchor, engage and galvanize actions for breastfeeding. The whole program received much appreciation. Ms Pavithra hosted the event. ?

The World Breastfeeding Week 2023 events were coordinated by Mrs. Anasuya V Prabhu and Dr. Yashoda Sathish from 亚洲通_亚洲通官网 College of Nursing Department of Child Health Nursing, MCON, 亚洲通_亚洲通官网 and Dr. Sheila S Mathai and Dr. Shruthi Bharadwaj from the Department of Neonatology, Kasturba Medical College (KMC), 亚洲通_亚洲通官网, 亚洲通_亚洲通官网 Academy of Higher Education (MAHE).

Workshop on Lactation Management:

A workshop on Lactation Management for staff nurses of Kasturba Hospital, 亚洲通_亚洲通官网, was organized on August 5, 2023, by Dr Sheila Samanta Mathai. Dr. Shruthi Kumar Bharadwaj and Dr. Jayashree Purakayastha, Department of Neonatology, KMC, MAHE, 亚洲通_亚洲通官网, with three demonstration sessions on breastfeeding initiation by Dr. Jayashree Purakayastha, she has discussed various positions of breastfeeding also demonstrated the various methods of breastfeeding in newborn infants. Dr. Sheila S Mathai discussed the manual and electric milk expression and demonstrated breast milk expression methods and Dr. Shruthi discussed problems related to breastfeeding and how to manage it. She also demonstrated the proper LATCH in infants. A total number of 50 staff nurses from Women and Child Health Block, BSc(N). MSc Nursing from 亚洲通_亚洲通官网 College of Nursing and Pediatric PG students from Kasturba Medical College benefitted from the program. The program was well appreciated by participants.