Branding and Brand Management from Dr. Simon George, Dean, Academics, TAPMI

Books said "The process involved in creating a unique name and image for a product in the consumer's mind is called branding." However, it is very important to have a realistic outlook to such a bookish definition.
School of Management students were lucky to understand concepts on branding and brand management from Dr. Simon George, Dean, Academics, TAPMI.
He focused on the basics of branding and also its practical applications of how it can be used to build and grow a business. The session was interesting as the students could relate well to the realistic examples given by Dr. Simon George.
Blurred Branding is now a clear picture!!?