CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Dr. Rashmi Yogesh Pai has been serving as an Associate Professor at the 亚洲通_亚洲通官网 School of Commerce and Economics (MSCE), 亚洲通_亚洲通官网 Academy of Higher Education (MAHE), 亚洲通_亚洲通官网, since 2017. She holds a Master’s degree in Business Administration with a specialization in Human Resources from MAHE, an M.Com degree from Karnataka State Open University, and an M.Sc in Psychology from Jain University, Bangalore. She earned her Ph.D. from the University of Mysore, with her doctoral research focusing on assessing the impact of employer branding on employees at private universities.
With over 22 years of extensive teaching experience, Dr. Rashmi has taught for more than a decade at both undergraduate (10 years) and postgraduate (12 years) levels. In addition to her academic role, she has held various key administrative positions, including Associate Head for Academic Implementation, Student Admissions, and Student Welfare and Engagement at MSCE, as well as Deputy Director of Student Affairs at MAHE, 亚洲通_亚洲通官网.
Dr. Rashmi has published several research papers in Scopus-indexed and ABDC-listed journals. Her primary research interests lie in employer branding, in which she has contributed several scholarly articles. Her secondary areas of research include artificial intelligence, training and development, and organizational behaviour
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Principles of Management | SEM I |
| Organizational Behaviour | Sem II |
| Human Resource Management | Sem III |
| Managing People and organization | Sem II |
| Interpersonal Effectiveness and Employee Engagement | Sem VI |
| Interpersonal Effectiveness and Leadership Excellence | Sem VI |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| M. Sc | Psychology | Jain Deemed to be University | 2023 |
| Ph.D. | Management Science | University of Mysore | 2016 |
| M.B.A | Human Resource Management | 亚洲通_亚洲通官网 Institute of Management | 2001 |
| BSc | Bachelor of Science | Mahatma Gandhi Memorial College | 1999 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Bhandarkars’ Arts and Science College, Kundapur. | Lecturer | Handling classes in the area of Human Resources to B.Com and BBA programme. | 3 Years |
| ICFAI National College, Udupi | Assistant Professor | Handling classes in the area of Human Resources to MBA graduates | 1 Year |
| Poornaprajna Institute of Management, Udupi | Assistant Professor | Handling classes in the area of Human Resources to MBA graduates. | 11 Years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Human Resource Practices, Organizational Behaviour, 亚洲通_亚洲通官网 Human Resource Management, Training and Development, Employee engagement
Area of Expertise
Human Resource Management, Organizational Behaviour, Training and Development, Performance Appraisal
Area of 亚洲通_亚洲通官网
Employer Branding, Employee Engagement, Perception, Artificial intelligence, and Impact on HR
Professional Affiliations & Contributions
- Estatblished a HR forum to enhance the knowledge on Human Resource (HR) at Poornaprajna Institute of Management, Udupi.
- Staff coordinator for various intra collegiate management fest at ICFAI, National College.
- Recognized as the ‘Best Teacher’ in the Department of Commerce and Business Management during the academic year 2004 – 2005 at Bhandarkars’ Arts and Science College, Kundapur
- Member of All India Management Association (AIMA)
- Program Coordinator for the BBA program of the Department of Commerce.
- Formed a HR forum to enhance the knowledge on Human Resource (HR) at Department of Commerce.
- Convened Two Day 亚洲通_亚洲通官网 Conference on " Global Business Dynamics on 27th and 28th of September 2018.
- Secured a grant from National Commission for Women (NCW) for the year 2019-2020 and convened one day national seminar on “Promoting positive mental health amongst women – prospects and challenges with special reference to women of coastal district Udupi”
Measuring patient-perceived hospital service quality: an empirical assessment
Foundations of Management, The Journal of Warsaw University of Technology Volume/Issue: Volume 10: Issue 1
Assessing Employer Branding in a Private University
亚洲通_亚洲通官网 Journal of Business Administration and Management, Volume 5 No.1, 2015, 109-121. (ISSN: 2278-3660).
Strong Employer Brand for sustainable financial organization
Global Journal of Management and Technology, Volume 2 Issue 3, September 2013, 110-116 (ISSN: 2319-6823).
Dimensions of employer branding: A literature review
Proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University on 4 August, 2012.
Identifying Factors for the enrolment of students towards distance education for Master’s course: a student perspective
亚洲通_亚洲通官网 Journal of Digital Society, Volume 3 Issues 3 and 4, September/December 2012
Factors affecting the enrolment of students towards distance education : a case study at 亚洲通_亚洲通官网
Proceedings of Ireland 亚洲通_亚洲通官网 Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).
Television viewing habits and its impact: A comparative study on mothers and daughters.
Proceedings of the 2009 亚洲通_亚洲通官网 Conference on Economics, Business Management and Marketing, Singapore, October 9-11, 2009, pp. 351-355, edited by Prof. Jasmine Chow, IACSIT Publishing, Singapore (ISBN: 978-9-8108-3816-4).
The factors influencing the brand choices among youth aged 18-25 years
Proceedings of the 亚洲通_亚洲通官网 Conference on Management 亚洲通_亚洲通官网, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).
Pioneers’ problems
Indian Management, Volume 46 Issue 4, 62-65, 2007 (A Business Standard Publication).
Assessing Employer Branding in a Private University
亚洲通_亚洲通官网 Journal of Business Administration and Management, 2015 (ISSN: 2278-3660) Volume 5 No.1
Strong Employer Brand for sustainable financial organization.
Global Journal of Management and Technology, 2013 (ISSN: 2319-6823) Volume 2 Issue 3
Dimensions of employer branding: A literature review
proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University
Identifying Factors for the enrollment of students towards distance education for Master’s course: a student perspective
亚洲通_亚洲通官网 Journal of Digital Society 2012, Volume 3 Issues 3 and 4
Factors affecting the enrollment of students towards distance education : a case study at 亚洲通_亚洲通官网
Proceedings of Ireland 亚洲通_亚洲通官网 Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).
The factors influencing the brand choices among youth aged 18-25 years
Proceedings of the 亚洲通_亚洲通官网 Conference on Management 亚洲通_亚洲通官网, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).