Dr. Smitha Nayak
Additional Professor
Department of Humanities & Management
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Coordinator: Center for Marketing Advances
- Coordinator:?Indo-Geman Center for Applied 亚洲通_亚洲通官网 and Academic Excahnge (INGAR)
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of 亚洲通_亚洲通官网
Consumer Behaviour, Healthcare Management, Higher Education